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Results categorised as News
11 Apr 2023
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The Media Leader Staff
Lee Brown, head of advertising business & platform at Spotify, speaks to Omar Oakes about how the global audio giant hopes to significantly grow its advertising revenue in response to founder Daniel Ek's "20% challenge".
11 Apr 2023
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Ella Sagar
In brief: Cineworld, the world's second-largest cinema chain, has filed a reorganisation plan with a bankruptcy court which "wipes out" existing shareholdings.
11 Apr 2023
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Ella Sagar
Since 2019 the annual 62-mile cycle trip has raised more than £80,000 for the media and advertising industry.
11 Apr 2023
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Phil Rowley
Simultaneous cinema and OTT releases, progressive product placement and the metaverse — Omnicom's Phil Rowley predicts what we can expect from the new James Bond.
06 Apr 2023
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Omar Oakes
Dentsu and IPG Mediabrands have been announced as new members of the Conscious Advertising Network, despite the latter's well-publicised media-buying activity for fossil-fuel companies like Saudi Arabia's Aramco.
06 Apr 2023
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Ahmed Elkady
A deepfake version of the former IPA President Julian Douglas and a deepfake Paul Bainsfair – the IPA’s current Director General – took opposing sides of the AI argument.
05 Apr 2023
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Ahmed Elkady
TikTok has been fined £12.7m by the UK’s data watchdog for not doing enough to protect the privacy of children.
05 Apr 2023
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Omar Oakes
Argos has criticised a Reach regional newsbrand's marketing partner after an "advertorial" article promoting the retailer fell afoul of the UK advertising standards code.
05 Apr 2023
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Ella Sagar
A new study by Global has found campaigns that use a variety of large screen outdoor formats build more brand awareness and experience "a multiplier effect" across categories.
05 Apr 2023
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Ahmed Elkady
While 29% of US teens own a VR headset, only 4% of this group reportedly use it on a daily basis and only 14% use it on a weekly basis.
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