SEARCH
Results categorised as News
06 Jul 2023
|
Jack Benjamin
The new Twitter competitor reached over 10 million users within hours of launch. What are users' and advertisers' first impressions?
06 Jul 2023
|
Ahmed Elkady
Review: In 'Adscam', author and ex-agency CEO Bob Hoffman walks a fine line between trying to grab the ad industry's attention while offering harsh criticisms that few may want to hear.
05 Jul 2023
|
Jack Benjamin
Consultant and author of 'Madison Avenue Makeover' Michael Farmer joins Ahmed Elkady to speak in detail about the book's development and key lessons for the industry.
05 Jul 2023
|
Ella Sagar
For the first time, the ABC has conducted a bespoke methodology audit for influencer marketing.
05 Jul 2023
|
Ella Sagar
Warner Bros Discovery's GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.
05 Jul 2023
|
Omar Oakes
Exclusive: UK media veterans Marco Bertozzi and Rachel Forde have joined forces to launch TheZoo.london, a "collective" that aims to democratise the advertising and media consultancy business.
05 Jul 2023
|
Ella Sagar
Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut's commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the 'lifestyle platform of choice for everyone'.
04 Jul 2023
|
Jack Benjamin
Analysis: Instagram is debuting its Twitter competitor, known as Threads, this Thursday after several months of development. Its privacy practices appear more advertiser-friendly than user-friendly.
04 Jul 2023
|
Jack Benjamin
Edmunds joins as media director of video and podcast following 20 years at The Guardian.
04 Jul 2023
|
Ella Sagar
Ocean Outdoor's new "Headliner" digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer