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Results categorised as News
11 May 2023
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Ella Sagar
A third of advertising professionals feel stressed or anxious, the industry’s second All In Census has found.
11 May 2023
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Lindsey Jordan
Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom's head of creative strategy.
11 May 2023
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The Media Leader Staff
In brief: VCCP Media has been appointed as Krispy Kreme's media agency after a three-way competitive pitch.
10 May 2023
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Ella Sagar
In brief: Bauer Media Audio UK has appointed Simon Myciunka as its new CEO.
10 May 2023
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Omar Oakes
In brief: WBD UK & Ire and Sky are expanding their ad sales partnership by adding kids' channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.
10 May 2023
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Jack Benjamin
Campaigns that offer sustainability as its main message are positively received, but cost is still a barrier for adopting sustainable consumption practices.
10 May 2023
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Ella Sagar
The Athletic's chief commercial officer shares who has had the most influence on his career and why he dreams of writing a soap opera.
10 May 2023
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Ahmed Elkady
Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.
09 May 2023
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Jack Benjamin
A new celebrity-focussed feature could open the door for an ad-based business model, but the 'authentic'-branded platform may not be that enticing for buyers.
09 May 2023
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Omar Oakes
The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.
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