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Results categorised as News
09 Jul 2024
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Ella Sagar
Rob Edwards, Arla Foods' head of media and digital, tells The Media Leader why the advent of retail media provides a "lifeline" to full-funnel advertising measurement for media buyers.
09 Jul 2024
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Ella Sagar
Channel 4's latest wave of its five-year Mirror On the Industry research concluded only one in 10 transgender people felt brands supported their community.
08 Jul 2024
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Sabrina Quagliozzi
Sun Valley, Idaho is once again playing host to the annual Allen & Co. conference, an exclusive gathering, informally known as “summer camp for billionaires”
08 Jul 2024
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Ella Sagar
After months of merger discussions, Paramount Global and Skydance Media have reached “a definitive agreement” to form New Paramount.
08 Jul 2024
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Omar Oakes
Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.
08 Jul 2024
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Jack Benjamin
Watch: Dominic Williams, chief revenue officer at MailOnline's sales house Mail Metro Media, explains why the publisher has built a new team for podcasts and video.
05 Jul 2024
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Ella Sagar
Year-to-date box office improved from May, boosted by Inside Out 2 achieving the highest opening of 2024 so far.
05 Jul 2024
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Sabrina Quagliozzi
Hasbro's embrace of Prime Video's new ad tier has proven fruitful, with both Peppa Pig and Play-Doh campaigns generating significant gains in sales, brand awareness, and customer acquisition
05 Jul 2024
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Ella Sagar
Sustainable business growth, regulatory certainty and investment in talent should be some of the top priorities for the new government.
05 Jul 2024
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The Media Leader Staff
Nominations for the third annual initiative will close on 5 September.
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