NAMKETA SAVADOGO
LATEST ARTICLES
09 Sep 2024
Monumental Sports & Entertainment partners with TikTok as the Washington Capitals' official sponsor
29 Aug 2024
AdImpact's latest report reveals significant ad spending in key battleground states, with both parties strategically positioning themselves for the upcoming 2024 Presidential election.
28 Aug 2024
The "Very Demure, Very Mindful" TikTok trend has become a marketing sensation, with brands and celebrities quickly jumping on board
22 Aug 2024
Netflix's hit "Emily in Paris" has sparked a global surge in interest in marketing degrees and careers
21 Aug 2024
CTV leads consumer trends as focus shifts to performance-driven media, according to Mediaocean's latest report
15 Aug 2024
SAG-AFTRA's new deal with Narrativ ensures ethical AI use and fair compensation for actors' digital voice replicas in ads
08 Aug 2024
Adalytics study raises serious brand safety concerns
23 Jul 2024
Historic $10.7 billion in 2024 ad spending and its democratic implications
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- Consumer ABCs: Women's Lifestyle
- The Brief - Wednesday 10 December - EU investigates Google, Gemini will have ads, WPP wins UK government media account and more
- Keeping the TV ecosystem healthy - Barb Data Hub
- Direct Line Group on using TV as a full-funnel medium
- How will TV finally get the measurement it deserves?
- Apple TV launches beta version of sports multiview feature
- The brief - Wednesday 17 December - Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
- Ad funding for BBC services would be 'bad for everyone', Radiocentre says in response to Charter Review
- Rajar Q3 2025: Top takeaways
- Rajar Q3 2025: Heart Breakfast remains top commercial show despite quarterly decline
- Rajar Q3 2025: Commercial audience share hits all-time high with Heart leading the way
- UK now spends longer on phones than watching TV
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
