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16 Jun 2011
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Liz Jaques
What is your social media strategy? And does it involve Facebook? If not, why not?
16 Jun 2011
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Liz Jaques
Is social media data a help or hindrance to planning? The Data Debate panel say real time visibility can be a benefit, but at the same time, conclusions may not support other data/channels.
16 Jun 2011
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Liz Jaques
Nick Suckley, managing director of agenda21 and a Data Debate panellist at this year's Media Playground event, says in a world full of digital data, someone needs to make sense of it...
16 Jun 2011
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Liz Jaques
Decipher's Nigel Walley and Samsung's Dan Saunders talk connected TV; the BBC; and strategy.
16 Jun 2011
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Liz Jaques
ITV has applied for consent to broadcast exclusive live coverage of the Rugby World Cup Finals Tournament 2011.
16 Jun 2011
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Alice Dunn
Ahead of Wimbledon next week, Alice Dunn, marketing executive at Kantar Media, looks at the coupling between tennis-followers and potential 3D consumers...
16 Jun 2011
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Liz Jaques
MAGNAGLOBAL forecast that global media ad revenue will grow +5.2% to total USD $428.4 billion on a constant currency basis, while US spend will generate $173.1 billion dollars of advertising revenues in 2011.
15 Jun 2011
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Liz Jaques
With so many terms flying around the mobile advertising space - NFC, QR Codes, AR - Simon Andrews, chair and founder of Addictive!, closed MediaTel's fourth Media Playground conference by asking "what will be the most important thing in mobile in the next 12 months?"
15 Jun 2011
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Liz Jaques
"M-commerce is the next revolution in the mobile market... once we see that happening, the mobile market will pick up," according to Will King, head of product development at Unanimis.
15 Jun 2011
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Liz Jaques
What is the value of a social media fan? According to Deloitte, worldwide social media users will reach around one billion in 2011, with average revenue per user (APRU) of $4*.
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