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Results categorised as News
20 Oct 2011
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Liz Jaques
Kleiner Perkins venture capitalist Mary Meeker has released new charts on the state of industry, claiming that media time spent v ad spend is "still out of whack" in the US.
20 Oct 2011
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Liz Jaques
44% of US housholds now have at least one DVR (up from 8% in 2005) and 62% of digital cable subscribers now use VoD at least monthly compared with 52% a year ago, according to new research from Leichtman Research Group.
20 Oct 2011
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Anne Tucker
According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments.
20 Oct 2011
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Grace Gargini
The online video service Hulu has decided to withdraw offers after announcing the company was up for sale in June.
20 Oct 2011
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Anne Tucker
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory.
19 Oct 2011
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Simon Wright
A strong line up of programmes help BBC One to comfortably win the ratings battle with ITV1, with Eastenders predictably coming out on top.
19 Oct 2011
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Anne Tucker
BSkyB has released its unaudited results for the three months ending 30 September 2011, showing overall revenue growth of 9% to £1.66 billion, with adjusted operating profit up 16% to £295 million.
18 Oct 2011
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Anne Tucker
New ISBA and Havas Media social research reports that 72% of brands responding feel their CEO now understands the importance of social media.
18 Oct 2011
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Richard Marks
Richard Marks, chief executive of Kantar Media Audiences, looks at the increasing importance of TV data and how it is becoming the "new oil" for the industry.
18 Oct 2011
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Anne Tucker
Nielsen has released research from the US showing that four out of ten tablet and smartphone owners use their devices every day while watching TV, while only 14% of eReader owners said they watched TV while using their device every day.
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