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15 Dec 2011
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Liz Jaques
Facebook's display ad revenues will total $3.8 billion this year - up 104% from 2010, according to a recent eMarketer forecast. By comparison, Yahoo!, AOL, and MSN's display ad sales - not including search - were modestly up year on year, with growth of between 5% and 15%.
15 Dec 2011
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Liz Jaques
Razorfish, the Publicis-owned agency, has invested 66% more in ad exchange-based buys than it did in 2009. This year, the figure will rise another 60%, according to ClickZ.
15 Dec 2011
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Liz Jaques
The New York Times partnership with Ralph Lauren to sponsor the newspaper's iPad app has been deemed a success.
15 Dec 2011
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Anne Tucker
The Connected TV Marketing Association, has expanded its professional industry network to Europe with the appointment of Michael Lantz, CEO of Stockholm-based TV apps specialist Accedo Broadband, as its president for Europe, while Dr William Cooper, CEO and founder of informitv, will function as its Honorary UK Chair.
15 Dec 2011
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Liz Jaques
Ofcom today concluded its review of TV advertising trading. The review, which examined the way TV advertising is bought and sold, found no clear evidence of harm to consumers - whether TV viewers, advertisers or end users of products advertised on TV.
14 Dec 2011
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Liz Jaques
Almost 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011, according to new data from the comScore Video Metrix service. Google sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.
14 Dec 2011
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Liz Jaques
Although one in ten (10%) Britons already own a smart TV (one which can be connected directly to the internet via ethernet cable or WiFi), only a further 4% intend to purchase one at some point in the next 12 months, according to YouGov's latest research.
14 Dec 2011
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to supermarket shoppers this Christmas - a study that is particularly pertinent in view of Mary Portas' independent report into the demise of the High Street...
13 Dec 2011
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Anne Tucker
Apple has emerged as the leading player in the rapidly growing connected TV player market, according to the latest research from the Strategy Analytics Connected Home Devices service.
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