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Results categorised as News
20 Aug 2024
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Maria Iu
Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?
20 Aug 2024
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The Media Leader Staff
The panel hails from trade bodies, agencies and other companies, alongside The Media Leader’s editor-in-chief.
19 Aug 2024
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Omar Oakes
Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers' media mix modelling or multi-touch attribution reports.
16 Aug 2024
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Sabrina Quagliozzi
Netflix is taking its advertising game to new heights with a new partnership with Google that transforms the series "Emily in Paris" into a shoppable fashion extravaganza
16 Aug 2024
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Omar Oakes
A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform.
16 Aug 2024
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Maria Iu
Exclusive: Goldson is setting up a business with the broadcaster as his first client.
16 Aug 2024
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Jon Mew
GARM's closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies' crucial work and use your company's voice to make advertising better.
16 Aug 2024
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Maria Iu
Watch: Ally Owen believes the industry still has a “narrow field of vision” when it comes to recruiting talent.
15 Aug 2024
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Namketa Savadogo
SAG-AFTRA's new deal with Narrativ ensures ethical AI use and fair compensation for actors' digital voice replicas in ads
15 Aug 2024
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Sabrina Quagliozzi
A bipartisan group is demanding answers from Meta after reports revealed the tech giant is still allowing advertisements for illicit drugs on its platforms
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