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Results categorised as News
05 Jul 2012
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Liz Jaques
Publicis Groupe has acquired the remaining 51% stake in Bartle Bogle Hegarty from founders Nigel Bogle and John Hegarty.
05 Jul 2012
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Chris King
Figures released today have shown that 54% of viewers used a second screen during Euro 2012 matches.
05 Jul 2012
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Niall Johnson
Wimbledon 2012 dominated yesterday's early evening viewing as Andy Murray went head to head with Spaniard David Ferrer for a place in the semi-final.
05 Jul 2012
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Chris King
New integrated advertising tool Adalyser Placement is set to bring offline advertising and digital spend closer together. Launched UK software company OneSoon Ltd, it uses predicted TV schedules and print media plans to dynamically place online adverts for maximum effectiveness.
05 Jul 2012
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Liz Jaques
At yesterday's YouView launch, chairman Lord Sugar referred to the new connected TV service as "simple and easy", and he couldn't be more right.
05 Jul 2012
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Chris King
UK advertising expenditure remains steady despite turbulence in the global economy. Figures from the Advertising Association and Warc showed an increase of 1.1% in ad spend during the first quarter of 2012.
04 Jul 2012
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Niall Johnson
While the twists and turns having been coming thick and fast in Wimbledon 2012, yesterday's biggest surprise result happened off-court. The biggest shock of Tuesday evening was the fact that Emmerdale (ITV, 7pm) was viewed by more people than EastEnders (BBC One, 7:30pm).
04 Jul 2012
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Chris King
George Entwistle has been appointed the new director general of the BBC by the BBC Trust.
04 Jul 2012
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Chris King
YouView is to partner with NOW TV, owned by Sky, which will provide digital TV without long-term subscription to customers of the YouView service.
04 Jul 2012
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Chris King
Apple is set to launch a compact, lower-priced iPad by the end of 2012, Bloomberg has reported.
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