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31 Jul 2012
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Bruno Wilson-Betancor
28% of people think that Pepsi is an official sponsor of the London 2012 game, despite Coca-Cola spending upwards of £100 million to be the only official drinks sponsor, according to a recent Toluna Global Omnibus survey.
31 Jul 2012
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Bruno Wilson-Betancor
Emmerdale and Coronation Street managed to pull the peak audience away from BBC One last night, if only for a short time.
31 Jul 2012
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Bruno Wilson-Betancor
A new record has been set for online catch up services, with 1.7 million people watching the London 2012 opening ceremony on BBC iPlayer.
31 Jul 2012
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Bruno Wilson-Betancor
The House of Lords suggested on Thursday that all TV channels should now be transmitted through the internet, in order to free up much needed spectrum for other users.
30 Jul 2012
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Bruno Wilson-Betancor
London 2012's opening ceremony attracted a peak audience of 26.7 million viewers on Friday; while the BBC held on to the top ratings all day on Saturday. The swimming banked a high of 8.4 million viewers on Saturday evening...
30 Jul 2012
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, says: "With sport at the forefront of people's minds this summer, understanding and targeting those most interested in sport could prove lucrative for the canny marketer"...
30 Jul 2012
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Sam Phillips
Sam Phillips, chief new business and marketing officer, Omnicom Media Group, UK, on the importance of finding and investing in pioneering talent...
27 Jul 2012
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The Media Leader Staff
Bank of America Merill Lynch (BoAML) has responded conservatively to ITV's latest figures: "We continue to forecast a 0.6% decline for the full year."
27 Jul 2012
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Liz Jaques
Oddbins.com has seen a 22% increase in traffic to its site during the period Monday 24 July to Wednesday 25 July (compared to Monday 16 July to Wednesday 18 July) following on from it's anti-Olympic campaign.
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