SEARCH
Results categorised as News
05 Dec 2012
|
David Pidgeon
Providing evidence-based recommendations for businesses on how best to approach investment in advertising, the findings concludes that stirring consumers' emotions as well as providing highly creative advertising will always bring in the highest profits.
04 Dec 2012
|
Anne Tucker
Jon Block, Controller of commercial digital products at ITV introduced a series of new advertising initiatives around ITV and ITV Player at Future of TV Advertising Forum.
04 Dec 2012
|
David Pidgeon
ZenithOptimedia has downgraded its 2013 overall market growth prediction to 2.5%, after revising down every medium except cinema.
04 Dec 2012
|
Anne Tucker
The BBC has launched Connected Red Button, reinventing the BBC's hugely popular red button service for the future by effortlessly bringing TV, radio and online content together in the simplest possible way.
04 Dec 2012
|
David Pidgeon
Robert Thomson will become the CEO of the new proposed publishing entity, following News Corps intended separation into two independent, publicly traded companies.
04 Dec 2012
|
David Pidgeon
The Daily had only secured around 100,000 subscribers during its 21 months in existence - losing around $30 million a year.
04 Dec 2012
|
Anne Tucker
Consumer research from Leichtman Research Group found that 52% of households in the US that subscribe to a multi-channel video service have a Digital Video Recorder (DVR), compared to 4% of TV households that do not subscribe to a multi-channel video service. In addition, 43% of all households with a DVR now have DVR on more than one TV set.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer