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Results categorised as News
10 Sep 2024
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Maria Iu
Global retains the Tube contract and JCDecaux the bus shelter contract for a further eight years.
10 Sep 2024
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Richard Kirk
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
10 Sep 2024
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Jack Benjamin
Three-fourths of UK adults say they consume sport-related content via broadcast TV, the largest of any media channel, while more than double say they watch via streaming.
09 Sep 2024
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Namketa Savadogo
Monumental Sports & Entertainment partners with TikTok as the Washington Capitals' official sponsor
09 Sep 2024
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Sabrina Quagliozzi
The new ad unit allows advertisers to position branded content alongside relevant curated programming and creative assets, maximizing reach and engagement on a large screen
09 Sep 2024
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Sabrina Quagliozzi
The U.S. Department of Justice is challenging Google's advertising practices, alleging that its monetization system unfairly disadvantages news publishers
09 Sep 2024
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Sabrina Quagliozzi
To appeal more directly to its 70% of pet-owning shoppers, Target has partnered with pet influencers, tapping into the creator economy
09 Sep 2024
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The Media Leader Staff
Consumer Sync aims to help marketers navigate an evolving landscape so they can create meaningful connections that build loyalty and trust.
09 Sep 2024
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Jack Benjamin
Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.
09 Sep 2024
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Maria Iu
This year, the scheme covers three areas: business, talent and charity.
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