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Results categorised as News
12 Apr 2013
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Ellen Hammett
Mindshare UK set to reposition its press department to publishing to keep pace with a rapidly evolving multi-platform market.
12 Apr 2013
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Ellen Hammett
The global sale of PCs has fallen by the biggest amount since 1994, finds IDC, despite the launch of Windows 8 which was expected to boost the market.
11 Apr 2013
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Steve Smith
Two-timing the TV has been going on for years - from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest's Steve Smith.
11 Apr 2013
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Niall Johnson
Just when you thought the BBC prime time schedule couldn't get any more twee, hysterically adored comedian Victoria Wood was back on our screen last night to educate us about something really important.
11 Apr 2013
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Ellen Hammett
Syfy becomes first UK broadcaster to offer channel-wide second-screen app, giving users access to unique content of a range of programmes.
11 Apr 2013
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Ellen Hammett
BBC Sport reaches deal with IMG to show Rugby League World Cup and Four Nations coverage through to 2017, cementing it as the terrestrial home of England international action.
11 Apr 2013
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Ellen Hammett
The latest Bellwether Survey predicts that 2013 will bring a rise in marketing budgets and confidence overall, with positivity about company performance the highest that it has been in a year - however businesses are still expected to face challenging times ahead.
10 Apr 2013
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Ellen Hammett
A new report from the Internet Advertising Bureau has revealed the exponential - and record - growth of digital advertising, with mobile accounting for 10% of all digital revenue last year.
10 Apr 2013
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Ellen Hammett
After 37 years at the company, Sylvia Auton has announced her retirement as CEO of IPC Media and will step down this coming May.
10 Apr 2013
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Ellen Hammett
In a bid to improve audience measurement tools and ad campaigns, outdoor advertising company Amscreen is planning to roll out face tracking technology that will be able to identify the age and gender of viewers.
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