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Results categorised as Digital
18 Nov 2022
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Bob Wootton
Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.
18 Nov 2022
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Andrew Spurrier-Dawes
There are serious environmental costs to creating and sharing NFTs, so there needs to be clear consideration on the purpose for creating them.
17 Nov 2022
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Ella Sagar
In brief: Channel 4's commercial division, 4Sales, has announced a partnership with Sainsbury's loyalty programme Nectar 360 to enhance its ad targeting capabilities.
16 Nov 2022
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Jack Benjamin
Ad-supported streaming models are likely provide consumers and advertisers an answer to inflation concerns.
16 Nov 2022
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Jack Benjamin
Ofcom is weighing a wide swath of additional regulatory measures for online media.
16 Nov 2022
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Ella Sagar
In brief: Global investment firm Carlyle has acquired a majority stake in international marketing agency Incubeta, subject to regulatory approvals.
16 Nov 2022
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Ella Sagar
In brief: Alphabet shareholder penned a letter to Google CEO Sundar Pichai urging it to cut costs like other tech companies.
16 Nov 2022
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Jack Benjamin
In brief: employees must commit to "long working hours at high intensity" by Thursday or else leave the company with severance pay.
16 Nov 2022
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Ella Sagar
Richard Costa-D’sa, head of industry, media agency at Meta, tells The Media Leader about his most insightful mistake and what the business is planning to do differently in 2023.
15 Nov 2022
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Ella Sagar
At its annual ITV Palooza event, the commercial broadcaster unveiled tools which enhanced its targeting, matching and measuring capabilties.
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