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31 Oct 2024
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Jack Benjamin
While Meta's investments in AI are paying off for advertisers, bets in smart glasses and Reality Labs, as well as higher costs associated with AI infrastructure investment, are leading to cost increases.
31 Oct 2024
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Maria Iu
TV recovered strongly thanks to the Euros, but full-year outlook remains weak.
30 Oct 2024
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Jack Benjamin
While the digital ad market grew 16%, video display rose by 26% — the fourth H1 in a row to post double-digit growth.
24 Oct 2024
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The Media Leader Staff
It's earnings season and the publicly listed agency groups have been more expansive about their "proprietary media" or "principal-based media" products.
22 Oct 2024
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The Media Leader Staff
One of The Media Leader's inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.
21 Oct 2024
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Jack Benjamin
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against "hard news" subjects like war and politics.
17 Oct 2024
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Andy Power
Consumers value companies that demonstrate concern for societal and environmental issues. For brands, this could mean stronger consumer loyalty and trust, as well as higher returns and share price.
17 Oct 2024
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Nick Manning
Media is now funded by divergent groups of big and small advertisers. There's no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.
16 Oct 2024
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Pippa Glucklich
We all need to take responsibility for the longer-term effect of where we spend our media money, writes the CEO of Electric Glue.
15 Oct 2024
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Julia Linehan
The battle against money laundering in digital advertising is not separate from our fight against ad fraud — it's an essential part of it, warns The Digital Voice's founder.
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