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Results categorised as Digital
28 Feb 2023
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Ella Sagar
In brief: It is the first time Pinterest has partnered with a UK agency network in this way.
27 Feb 2023
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The Media Leader Staff
In brief: Miroma Group has bought a majority holding in former Manchester United captain Gary Neville's content company Buzz16.
23 Feb 2023
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Ella Sagar
After years of throwing cash at content creators to grow original content on their streaming platforms, it appears that artificial intelligence is the new "talent" set to be unleashed on digital audio.
23 Feb 2023
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Nina Franck
At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign?
22 Feb 2023
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Ella Sagar
In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
22 Feb 2023
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Ella Sagar
Mark Bucknell shares his greatest achievement and what his grandfather did for a living.
21 Feb 2023
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Omar Oakes
Barb has begun measuring broadcasters’ video content on YouTube and has committed to expanding its audience measurement to video-sharing platforms.
21 Feb 2023
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Nick Swimer
ISBA and PWC's latest report into the programmatic ad-buying system shows there is still a long way to go and that the digital media's problems with transparency and accountability run very deep indeed.
20 Feb 2023
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Jack Benjamin
In brief: the UK publisher is actively exploring uses for ChatGPT for local and non-local coverage.
14 Feb 2023
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Jack Benjamin
In brief: The digital advertising network has announced a new turnkey ecommerce offering aimed at premium publishers.
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