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Results categorised as Digital
03 May 2023
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Jack Benjamin
In brief: The publisher will become a partner for Ozone’s audience-led media offering, as well as its Biddable Management Service.
03 May 2023
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Jack Benjamin
Twitter's impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.
02 May 2023
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Ella Sagar
In brief: Ocean Outdoor as appointed Marie Le Hur as its marketing director for its UK business.
02 May 2023
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The Media Leader Staff
In brief: Twitter will soon offer its users to buy single press articles, Elon Musk announced on Saturday.
02 May 2023
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Ahmed Elkady
Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.
28 Apr 2023
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Ahmed Elkady
While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.
27 Apr 2023
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Ahmed Elkady
YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.
27 Apr 2023
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Ahmed Elkady
The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.
26 Apr 2023
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Ahmed Elkady
The Digital Markets, Competition and Consumers bill will create a regulator with powers to impose large and daily financial fines on large tech companies.
26 Apr 2023
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Ahmed Elkady
Despite political uncertainty and a cost-of-living crisis, the UK's digital ad market grew by 11% in 2022.
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