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Results categorised as Digital
23 May 2023
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Jack Benjamin
Following the closing of historically queer-inclusive outlet BuzzFeed News and bankruptcy filing of Vice Media, LGBTQ+ publisher PinkNews has an opportunity to greatly expand its audience.
23 May 2023
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Aoife Barry
Rather than be seen as a threat, many see AI as a potential useful tool that could help with creativity and workload.
22 May 2023
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Jack Benjamin
In brief: O'Riordan joins The Times after departing Associated Newspapers after 15 years amid broader cost-cutting measures.
22 May 2023
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Nick Manning
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
22 May 2023
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Jack Benjamin
The not-for-profit company has a new visual identity, supported by a broad media campaign across ATL and digital channels.
18 May 2023
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George Papandreopoulos
Havas' global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.
17 May 2023
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Raymond Snoddy
Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.
17 May 2023
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Chontal Angus
Audiotrack's Chontal Angus explains how digital audio can learn from video to address its measurement problem.
16 May 2023
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Phil Rowley
When we skip from trend to trend, we impede our ability to fully exploit new technology. Our collective short-termism must be replaced by a greater focus on iteration.
16 May 2023
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Jack Benjamin
In brief: Cornwell succeeds founding CEO Tom Bureau, who will move to become chairman.
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