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Results categorised as Digital
01 Jun 2023
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Jack Benjamin
The deal creates the largest digital-only marketing group in the world, with more than $1bn in revenue and over 7,000 employees.
01 Jun 2023
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Jack Benjamin
Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.
31 May 2023
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Ahmed Elkady
The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.
30 May 2023
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Jack Benjamin
Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.
25 May 2023
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Jack Benjamin
In brief: Liz Wynn will lead The Guardian's global digital reader revenue strategy and report directly to CEO Anna Bateson.
25 May 2023
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Nina Franck
Strategy Leaders: Behavioural targeting on digital and TV avoids lumping together audiences based on ages and households where advertisers can customise the reach of their campaigns, writes Nina Franck.
24 May 2023
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Mike Fletcher
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas - Artificial Intelligence, Data, and Connected TV.
24 May 2023
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Ella Sagar
Retail media has been making headlines over the past year for its growth in spend, new retailers entering the space and new cross-media partnerships.
24 May 2023
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Tim Elkington
Please acknowledge where progress is being made and don’t ignore the initiatives that are changing the digital ecosystem for the better, writes the IAB's chief digital officer.
24 May 2023
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Raymond Snoddy
We are only now beginning to regulate the negative manifestations of the internet. That mistake should not be repeated with generative AI.
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