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Results categorised as Digital
14 Jun 2023
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Ella Sagar
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper.
13 Jun 2023
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Ella Sagar
Spotify has launched a free one-stop measurement solution across its podcast and music ad formats for agencies and advertisers to assess their digital audio investment.
13 Jun 2023
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Ahmed Elkady
In her new role, Privodanova will be responsible for building and scaling Pinterest’s advertising business across the region, reporting to chief revenue officer, Bill Watkins.
13 Jun 2023
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Jack Benjamin
Advertiser trade body ISBA has partnered with the Influencer Marketing Trade Body (IMTB) to promote the Influencer Marketing Code of Conduct for wider adoption.
13 Jun 2023
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Omar Oakes
Advertisers will be able to block publishers who do not meet a brand's sustainability targets from their digital ad campaigns, using tools launched by purpose-led platform Good-Loop.
13 Jun 2023
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Claire Gleeson-Landry
Good-Loop's head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.
12 Jun 2023
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Ella Sagar
Some of the world's most influential out-of-home leaders discussed how collaboration, audience measurement, and automation is the way forward for the medium, reports Ella Sagar from Lisbon.
12 Jun 2023
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Jack Benjamin
GroupM's global advertising growth estimate for 2023 remains unchanged from its December 2022 forecast at 5.9% growth, behind expected 7.0% global inflation.
12 Jun 2023
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Jack Benjamin
A growing chorus of former employees are beginning to speak out against Elon Musk's ownership of Twitter as he continues to undermine the platform's content moderation.
12 Jun 2023
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Jack Benjamin
Former Experian and GroupM tech leader Javier Campos will join Fenestra to deliver proprietary AI in a programmatic environment.
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