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Results categorised as Digital
13 Jul 2023
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Ella Sagar
Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of "late money" being spent on TV in the UK this summer.
12 Jul 2023
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The Media Leader Staff
Columnist Raymond Snoddy and Richard Reeves, MD of the Association of Online Publishers, join Jack Benamin to talk about publishers' progress in defending their IP, the future of news, and trust in newsbrands.
12 Jul 2023
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Jack Benjamin
Advertisers can use its generative AI offering to produce content and copy for ad creative, including titles, images, and headlines.
12 Jul 2023
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Jack Benjamin
Interview: Dominic Williams divulges how he hopes to transform his commercial team for a new era selling against AV content, and why advertisers aren't ultimately concerned with the Mail's controversial coverage.
10 Jul 2023
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Ella Sagar
Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.
10 Jul 2023
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Nick Manning
Online display advertising, especially when automated, has become Dr Frankenstein’s monster.
10 Jul 2023
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Omar Oakes
100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter's model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram's scale, writes the editor.
06 Jul 2023
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Jack Benjamin
The new Twitter competitor reached over 10 million users within hours of launch. What are users' and advertisers' first impressions?
06 Jul 2023
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Marcos Angelides
Strategy Leaders: Imagine it was 2018 and none of your competitors were using social media. That’s the opportunity that gaming offers today, writes Spark Foundry's chief strategy and innovation officer.
05 Jul 2023
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Ella Sagar
Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut's commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the 'lifestyle platform of choice for everyone'.
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