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Results categorised as Digital
17 Jun 2011
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Liz Jaques
The BBC has launched an app to deliver the corporation's news content to Samsung televisions.
17 Jun 2011
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Liz Jaques
The global number of gamers, just within Facebook, is estimated at 53% of all users - around 350 million people. Interestingly, the majority of gamers are women (58%).
16 Jun 2011
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Liz Jaques
What is your social media strategy? And does it involve Facebook? If not, why not?
15 Jun 2011
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Raymond Snoddy
Raymond Snoddy: Whatever numbers are being released, there is always room for sages like Sir Martin Sorrell and John Hegarty to add that little bit of something extra - experience, judgement, balance...
15 Jun 2011
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Liz Jaques
What is the value of a social media fan? According to Deloitte, worldwide social media users will reach around one billion in 2011, with average revenue per user (APRU) of $4*.
13 Jun 2011
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Philip Ricketts
Philip Ricketts, head of door to door strategy, sales and marketing, Royal Mail, says marketers who don't embrace new technologies that drive value from their mail and online campaigns risk being left behind...
10 Jun 2011
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Liz Jaques
Apple has changed its in-app subscription policy, removing the 30% commission that is charges publishers who sell subscriptions within iPhone and iPad apps.
10 Jun 2011
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Anne Tucker
Sky has announced that all 10 million Sky TV customers will have the opportunity to watch Sky channels and programmes on PCs, laptops, mobiles and tablets at no extra charge. Called Sky Go, it will provide flexible access to Sky content across multiple devices including the iPhone, iPad, PC and Mac from 6th July 2011.
10 Jun 2011
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Scott Thompson
Scott Thompson, digital research manager at Starcom MediaVest Group, says that while the tech world gets caught up with the smartphone platforms and the competition between them, a more interesting and important area to look at is the users, and the way the platforms are designed to configure different kinds of behaviours...
08 Jun 2011
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Andrew Bradford
Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go...
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