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Results categorised as Digital
30 Aug 2011
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Liz Jaques
Are we still looking for hard and fast rules when it comes to Twitter? And do they even exist? 'The Only Way is... Twitter' session at this years Media Guardian Edinburgh International Television Festival, fronted by Channel 4 news presenter Krishnan Guru-Murthy, certainly aimed to give practical advice for how to make Twitter work for your business/channel/programme but solid advice was in short supply.
25 Aug 2011
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Brian Jacobs
As I'm sure you've heard Steve Jobs is stepping down as CEO of Apple. In my world, the 1984 Apple TV ad, which famously only ever ran once (in the Super Bowl) as the Apple Board loathed it, and which reputedly led to Jobs losing his job is unquestionably in the Top 10 ads of all time - many would say it's the best ad of all time.
25 Aug 2011
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Liz Jaques
The UK's national newspaper websites enjoyed a boost in usage in July, with almost all audited sites recording an increase - a positive change from last month, which saw just one site post a rise.
23 Aug 2011
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Simon Quance
Simon Quance, head of Sixth Sense social media, part of the Equi=Media Group, on Google+: "The jury is out, and Google+'s success still hinges on whether users can be tempted away from their cosy Facebook homes"...
17 Aug 2011
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Liz Jaques
Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.
16 Aug 2011
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Niall Johnson
The UKs online population fell by 816,000 people in July as users continued to turn away from their computers during the summer months.
12 Aug 2011
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Liz Jaques
David Cameron is considering blocking social networks and messaging services such as Twitter and BBM to stop people communicating during riots or any future unrest. What do you think?
05 Aug 2011
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Liz Jaques
Duncan Southgate, global brand director at Millward Brown, on the excitement surrounding Google+...
04 Aug 2011
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Liz Jaques
Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average - more than 10 times that of typical banner ads - during the first three months of its connected TV ad trial in the US.
02 Aug 2011
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Chris Worrell
Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success...
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