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Results categorised as Digital
28 Sep 2023
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Jack Benjamin
In a recent episode of The Media Leader Podcast, Ozone CEO Damon Reeve spoke to host and reporter Jack Benjamin about how moving adspend from MFA sites toward premium publishing environments would be a win for advertisers and publishers alike.
26 Sep 2023
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David Fieldhouse
Brands looking to explore investing in "the sleeping giant" that is retail media, should consider a framework for their strategy.
25 Sep 2023
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Jack Benjamin
In a letter to Meta president for global affairs Sir Nick Clegg, Owen Meredith and Jim Mullen criticised Meta's waning interest in promoting news on the platform. But do publishers have any leverage on this issue?
25 Sep 2023
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Ella Sagar
Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.
25 Sep 2023
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Jack Benjamin
Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker's findings.
21 Sep 2023
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The Media Leader Staff
Ozone CEO Damon Reeve joins host Jack Benjamin to discuss how publishers are navigating a pivot away from reliance on social media to build their brands and diversify their revenues.
18 Sep 2023
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Jack Benjamin
The hire appears to be part of Mail Metro Media's strategy to expand aggressively into video and audio production and ad sales.
18 Sep 2023
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Jack Benjamin
The trade body also seeks to make "significant reductions" by 2030.
15 Sep 2023
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Jack Benjamin
Analysis: Jimmy Wales did not reveal details about Trust Café, which has quietly launched with few features.
14 Sep 2023
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Jack Benjamin
Young users have increasingly begun turning to the short-form video platform as a Google alternative, so it's no surprise TikTok has looked to take advantage by improving its search function.
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