SEARCH
Results categorised as Digital
19 Apr 2012
|
Liz Jaques
Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
19 Apr 2012
|
Liz Jaques
According to new research from Viacom, there is a new phenomenon called 'Tabletomics' - the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.
19 Apr 2012
|
Liz Jaques
The BBC will return nearly half of the £600 million fund it was given to help the elderly and disabled convert from analogue to digital TV.
19 Apr 2012
|
Liz Jaques
ITV has signed an exclusive deal with Shazam to offer advertisers its functionality in TV spots.
17 Apr 2012
|
Liz Jaques
Hulu is preparing to change the way it charges advertisers. The online video site, which runs more video ads to consumers than any other website or service in the US, will soon charge advertisers for complete views.
17 Apr 2012
|
Brian Jacobs
Brian Jacobs, VP business development at Enreach, asks: Are traditional publishers clear what business they are in (or want to be in)?
16 Apr 2012
|
Philip Ricketts
Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications...
16 Apr 2012
|
Liz Jaques
There has been lots of speculation over the launch date of YouView, after the connected TV service from partners including the BBC, ITV and BT was delayed in 2010/2011 amid rumours of technical difficulties.
16 Apr 2012
|
Liz Jaques
Whether to check emails or to look up programme or product information, watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US, UK, Germany and Italy.
16 Apr 2012
|
Ellie Edwards
Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer