SEARCH
Results categorised as Digital
11 Jun 2013
|
Ellen Hammett
Some consumers are still resisting engagement with the Internet with respondents to Ofcom's survey citing privacy and security issues and a major barrier.
11 Jun 2013
|
Ellen Hammett
In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand - with three quarters admitting to only watching live TV on a smartphone.
10 Jun 2013
|
Rhys McLachlan
What people are interested in is content - not device - and advertisers want to reach those consumers regardless of the screen they use. It's welcome news then that the new Nielsen Online Campaign Ratings provide advertisers with the window they need to finally optimise their spend at an impression level - and make sure that video messages are aligned and efficiently targeted. By Videology's Rhys McLachlan.
10 Jun 2013
|
Ellen Hammett
The latest Connected Intelligence report from the NPD Group predicts that by 2015 there will be an estimated 119 million connected devices delivering broadband Internet to TVs in US homes - with games consoles remaining the primary delivery device.
10 Jun 2013
|
Ellen Hammett
BSkyB is set to issue broadband price cuts in response to BT's recent sports offering - with a statement from BSkyB likely to be issued early this week.
10 Jun 2013
|
Ellen Hammett
A new handset-based service by Digitonic will allow high-street retail chains to send information and offers to customers as they pass shops via geolocation technology.
07 Jun 2013
|
Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the growing battle between Google and Amazon as they go head to head - despite such different business models - in both advertising and delivery.
07 Jun 2013
|
Simon Stanforth
Simon Stanforth, group research director at Starcom MediaVest, takes a look at why advertisers can benefit from our positive engagement with online video - which is at a significantly higher level than with linear TV, VOD and recorded television.
07 Jun 2013
|
Ellen Hammett
Music analysis and internet radio company Pandora has announced the launch of a HTML5-based television service for Xbox 360 and PS3, expected to roll out across TVs and set-top boxes in the near future.
07 Jun 2013
|
Chris Forrester
The growth of mobile has been monumental and for many people has become the main route to the Internet rather than the desktop PC, writes Chris Forrester, Commercial Director at Primesight. And with the continual rise of mobility we are starting to see how Twitter and out of home advertising could come together as perfect bedfellows...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer