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Results categorised as Digital
26 Jun 2014
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David Pidgeon
Alongside short-form content from the likes of Jamie Oliver, Guy Martin and Made In Chelsea's Binky Felstead, there will also be advertiser funded shorts from Rimmel London, British Gas and Alfa Romeo.
26 Jun 2014
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Shaun Austin
In the second part of his investigation into Twitter and newsbrands, YouGov's Shaun Austin uses insights from a new international study to reveal how a story breaks on the social media platform.
26 Jun 2014
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Ellen Hammett
The share of ads bought through programmatic technologies is estimated to grow to 47% in 2014 and could reach up to 60-75% of total digital display advertising by 2017, according to new research.
25 Jun 2014
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David Pidgeon
The caps mean mobile operators will not be able to charge more than 20 cents per megabyte when a consumer is visiting another EU country.
24 Jun 2014
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Richard Dunmall
Earlier this year Bauer Media launched The Debrief, a new multi-platform brand aimed at the constantly connected 20-something woman. With native advertising at its heart, Bauer's advertising lead shares his key learnings.
24 Jun 2014
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Ellen Hammett
The UK is to become the second country after the US to receive the Android-powered device.
23 Jun 2014
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Ellen Hammett
The Digital Audio Exchange (dax) will give advertisers a single buying point, for the first time, to access a range of digital music brands across connected mobile devices.
23 Jun 2014
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Ellen Hammett
UKTV Play will become the network's first non-linear brand, and will give users access to shows including Dara O Briain: School of Hard Sums, Most Haunted and Crackanory.
19 Jun 2014
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Ellen Hammett
Amazon has unveiled its first smartphone, fitted with new technologies that allow users to see and interact with the world through a "whole new lens".
18 Jun 2014
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Ellen Hammett
The Advertising Standards Agency (ASA) has put its foot down on third-party 'recommended links' that appear on news websites, calling into question the way newsbrands present ad-related content alongside editorial.
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