SEARCH
Results categorised as Digital
09 Feb 2015
|
Justin Sampson
Harnessing the power of panel and device-based data, BARB's Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB's CEO, Justin Sampson, explains what happens next.
29 Jan 2015
|
David Pidgeon
UK newspaper publishers, in collaboration with magazine publishers, today announced the completion of the first round of appraisals for a contemporary audience measurement system.
26 Jan 2015
|
Raymond Snoddy
The independent production companies outlining a proposal to bid for BBC Three should be congratulated for their creative thinking, rather than dismissed, writes Raymond Snoddy.
26 Jan 2015
|
David Pidgeon
As virtual reality technology finally heads for the consumer market, Lieberman Research Worldwide's global CEO Dave Sackman says it's more than just gamers that will benefit.
22 Jan 2015
|
Niall Johnson
The festive period saw a drop for most news outlets, with just four online news platforms reporting an increase in traffic in December - with Trinity Mirror hit hardest.
22 Jan 2015
|
The Media Leader Staff
The deal will see Nielsen pick up Brandbank clients including Tesco, Boots, P&G, Asda, Sainsbury's and Amazon.
21 Jan 2015
|
David Pidgeon
James Ranson has joined native advertising company Vibrant Media as commercial director covering both UK and international markets.
20 Jan 2015
|
David Pidgeon
In the UK, Facebook's economic impact is reported to amount to $11bn with 154,000 "jobs supported" - but critics say it is 'bold and brave' to claim so much influence.
20 Jan 2015
|
Torin Douglas
Torin Douglas speaks with 'serial interim CMO' Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession
15 Jan 2015
|
David Pidgeon
Newsline presents industry reaction to the findings from Quantcast, POSSIBLE, Adludio Carat and Ensighten.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer