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Results categorised as Digital
03 Jun 2015
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David Pidgeon
Industry is "obsessed with squeezing the last micro-dollar out of costs" but no one is looking at the value side of longer-term brand building, a leading marketing consultant has said.
03 Jun 2015
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Ellen Hammett
Sitting alongside Dennis' portfolio of technology sites - IT Pro, Cloud Pro and Expert Reviews - Alphr promises a "unique and provocative" voice in the UK market, covering technologies which are changing consumers' lives.
02 Jun 2015
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David Pidgeon
Working with a mail producer, media agency and a small group of clients, the trial will see how cookies can be matched with postal data to target "high value prospects" with a physical ad rather than email or display ad.
02 Jun 2015
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The Media Leader Staff
David Kaganovsky is named as chief information officer whilst Richard Stokes has been promoted to the newly created post of chief development officer.
01 Jun 2015
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The Media Leader Staff
However, the consumption of traditional media - including newspapers, magazines, TV, radio and cinema - fell between 2010 and 2014, directly because of competition from the internet.
01 Jun 2015
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David Pidgeon
The ex-managing director of Initiative has today launched Communication Partners UK to fill a "recognisable gap" in the UK's media planning and buying landscape.
29 May 2015
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David Pidgeon
Annual global IP traffic will surpass the zettabyte threshold in 2016, and the two zettabyte threshold in 2019, according to a new forecast from Cisco - that's a 1 with a 21 zeros behind it...
28 May 2015
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Ellen Hammett
In a move which could have a major impact on both consumers and retailers, Google has announced that it will be introducing a 'buy button' to its search results.
28 May 2015
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The Media Leader Staff
As YouTube enters its 10th year, Newsline hears from a host of media experts to find out what the future might hold for the world's largest online video platform - and what challenges are on the horizon.
27 May 2015
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The Media Leader Staff
The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot - whilst technology was revealed as the fastest-growing category.
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