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Results categorised as Digital
09 Jun 2016
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The Media Leader Staff
Peel Hunt's Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 - but only if the UK votes to remain in the EU.
09 Jun 2016
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The Media Leader Staff
Charlotte Tilbury's director of digital discusses the make-up brand's 'experimental' digital strategy and why mood-targeting is going to open up doors for advertisers.
09 Jun 2016
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Ellen Hammett
Beauty brand Charlotte Tilbury's digital lead, Anna Bateson, said there has been a "loss of humanity" between brands and consumers, causing people to actively switch off from digital.
09 Jun 2016
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Ellen Hammett
Futurist Tracey Follows says emotional data will eventually become much more important to marketers than behavioural data.
09 Jun 2016
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The Media Leader Staff
To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
09 Jun 2016
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Ellen Hammett
More than three quarters (77%) of publishers' or marketers' content shared via mobile phones takes place via 'dark social' channels, according to new research from RadiumOne.
07 Jun 2016
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David Pidgeon
The much-anticipated report from the Association of National Advertisers (ANA) and K2 Intelligence shows that cash rebates - an illegal practice in the US - were found to be "pervasive".
07 Jun 2016
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The Media Leader Staff
The UK's Joint Industry Committee for Web Standards (JICWEBS) has produced recommended guidelines for products that aim to measure the viewability of online video.
06 Jun 2016
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Chris Dobson
Too many television executives are missing the point; programmatic is a vehicle for creativity, and is not there to replace it, writes Exchange Lab's Chris Dobson.
06 Jun 2016
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Brian Jacobs
Investigations have begun, rumours abound and secrets once never shared are suddenly all over the press. How did adland get into such a mess - and whose fault is it? By Brian Jacobs
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