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Results categorised as Digital
15 Jul 2016
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The Media Leader Staff
As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.
14 Jul 2016
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Ellen Hammett
A surge in programmatic buying and re-loading of ads to increase inventory are thought to be the main causes.
13 Jul 2016
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The Media Leader Staff
Digital adspend for the Asia-Pacific region is expected to rise 18.2% in 2016 to $59.7 billion.
13 Jul 2016
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Richard Shotton
Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith's Richard Shotton
12 Jul 2016
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Jeremy Pounder
AI interfaces and chatbots could be revolutionary for brands - but only if they strike the right balance between human and machine interaction, writes Mindshare's Jeremy Pounder
11 Jul 2016
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Ellen Hammett
Ofcom's 2016 Public Service Broadcasting report reveals that time spent watching TV has decreased by -11% over the last five years.
11 Jul 2016
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Jane Ostler
Social media and search data can be informative for brands, but only if they can find meaning in the billions of datapoints, writes Millward Brown's Jane Ostler
07 Jul 2016
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David Pidgeon
Jaguar has already launched a campaign through the partnership, with all media activation being planned by Mindshare, which said it has seen "fantastic results".
06 Jul 2016
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Matt Bourn
Be ready to embrace new possibilities as PR reinvents itself for the digital world of content and commerce, writes Finn's Matt Bourn
05 Jul 2016
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Julia Jordan
The traditional television model is at risk, writes Havas Media Group's Julia Jordan - and so broadcasters must embrace the new dawn for video advertising.
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