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Results categorised as Digital
15 Nov 2016
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The Media Leader Staff
Media Playground 2016: Smart packaging, a shelf that reorders products on your behalf and a new era of programmatic commerce. How should brands approach the Internet of Things?
15 Nov 2016
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Joe Wade
Advertisers need to stop thinking of online ads as secondary to TV, writes Don't Panic's Joe Wade.
11 Nov 2016
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David Pidgeon
Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
10 Nov 2016
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John Moulding
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
10 Nov 2016
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The Media Leader Staff
The $540m deal will see what Adobe called the creation of an "end-to-end independent advertising and data management solution" that it hopes will simplify a complex and fragmented process for brands.
07 Nov 2016
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Giovanni Strocchi
Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX's Giovanni Strocchi.
04 Nov 2016
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Ellen Hammett
Kantar's 5,000-strong panel will measure all internet traffic and page content from Facebook and Google, as well as participating publishers.
03 Nov 2016
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Ellen Hammett
The Telegraph has axed its metered paywall and instead launched a new four-tiered, digital subscription service starting from £2 per week
01 Nov 2016
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Ellen Hammett
Google, Lloyds Bank, Hewlett-Packard and Thomson Reuters are the first brands to run campaigns on Exterion and TfL's new premium screens at Canary Wharf.
31 Oct 2016
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Mark Jackson
Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C's Mark Jackson.
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