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Results categorised as Digital
30 Nov 2016
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The Media Leader Staff
MGOMD's Emma Cranston dissects the latest magazine and newsbrand readership figures from PAMCo - and what the results mean for the publishing and advertising sectors.
30 Nov 2016
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Ellen Hammett
Over the last year, the News UK title's mobile readership has increased tenfold, from 1.6 million to 16.5 million
30 Nov 2016
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Ellen Hammett
While mobile continues to play a big part for magazine brands, print was still the most popular way to consume content between October 2015 and September 2016, according to the latest readership figures from PAMCo.
30 Nov 2016
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David Pidgeon
The deal, made for an undisclosed sum, will see one of the UK's largest independent creative agencies integrate its experience within Accenture Interactive to offer "connected creativity" to brands.
28 Nov 2016
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Scott Curtis
Publicis' Scott Curtis looks at how emerging tech can help brands engage with consumers on a much more human level.
28 Nov 2016
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The Media Leader Staff
Programmatic advertising will grow faster than all other digital channels in 2017, according to new forecasts from Zenith.
28 Nov 2016
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The Media Leader Staff
The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.
23 Nov 2016
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Raymond Snoddy
Channel 4 has managed to achieve the alchemy of turning analogue pounds into digital pounds - how can newspapers conjure the same trick, asks Raymond Snoddy.
23 Nov 2016
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Ellen Hammett
Cassar replaces Darren Goldsby, who has decided to leave the business at the start of next year to work on several digital start-up projects.
23 Nov 2016
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Johnny Ryan
Brands, agencies and adtech businesses need to prepare for the biggest update to privacy regulation in two decades, writes PageFair's Dr Johnny Ryan. Here is what you need to know.
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