SEARCH
Results categorised as Digital
26 Sep 2017
|
Matt Whelan
Matt Whelan, digital strategy director at The Specialist Works, explains how it is now possible to agnostically shift budget between online and offline AV channels.
26 Sep 2017
|
The Media Leader Staff
Companies that provide anti-fraud products can now sign-up for an independent audit from ABC and JICWEBS to verify how they reduce the risk of fraudulent ads being served - and will receive a certificate in return.
26 Sep 2017
|
The Media Leader Staff
Future TV Advertising Forum, hosted by Mediatel, has launched a special competition for start-ups who are helping to evolve video and television advertising by making it more automated, data-driven, efficient and effective.
25 Sep 2017
|
The Media Leader Staff
John McGeough, Commercial Operations Director at Global Radio, and Cathy Lowe, Head of Radio at PHD UK, discuss the future of radio trading platform J-ET.
25 Sep 2017
|
The Media Leader Staff
The IPA's research director, Lynne Robinson, the Guardian's Commercial Director, Nick Hewat, and the CEO of BARB, Justin Sampson, share their memories of the launch of radio industry's ad trading platform.
25 Sep 2017
|
Dominic Mills
As they confront Facebook and Google, commercial TV rivals are talking of co-operation - but they are determined not to repeat the mistakes of the newspaper industry.
25 Sep 2017
|
Ellen Hammett
Google has announced a number of steps it is taking to help its partners “build trust in the advertising supply chain” - including a new infrastructure that will automate the refund process for invalid traffic.
21 Sep 2017
|
Barry Flynn
Recent improvements to Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.
21 Sep 2017
|
Ellen Hammett
NRS PADD: Mobile continues to play an integral part for readership for most newsbrands - except for The Times and the i, which are still best enjoyed in print.
21 Sep 2017
|
Ellen Hammett
NRS PADD: While print makes up the bulk of readership for Hello, Heat and Men's Health, mobile continues to play a growing role for the majority of magazine brands.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer