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Results categorised as Digital
04 Dec 2017
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Ellen Hammett
It is the first time Zenith has been able to demonstrate the ROI of internet adspend and compare it to internet brand experience over the past few years.
01 Dec 2017
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The Media Leader Staff
Is it time the ad industry reviewed preconceptions about published media? Following an industry debate, our experts share their views.
01 Dec 2017
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The Media Leader Staff
Mobile-first agency Fetch is to open a new office in Tokyo today - in combination with Dentsu and Dentsu Digital - as it continues its global expansion.
01 Dec 2017
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The Media Leader Staff
Meetrics, which is certified by ABC/JICWEBS in the UK, is the first non-US viewability partner to work with Facebook.
30 Nov 2017
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The Media Leader Staff
The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.
29 Nov 2017
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The Media Leader Staff
The event, in association with Ebiquity, includes a full day of panels, interviews and insightful presentations featuring leading marketers, senior agency executives and tech specialists.
29 Nov 2017
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Alex Timbs
Where does viewability fit into measuring the success of ad campaigns, asks Oath's Alex Timbs.
29 Nov 2017
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The Media Leader Staff
The findings also reveal that integrating cinema into campaigns helps to deliver greater impacts on brand KPI performance compared to any other AV channel.
29 Nov 2017
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Rosie Cross
Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.
27 Nov 2017
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Dominic Mills
In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of 'personalisation at scale'.
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