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Results categorised as Digital
07 Dec 2017
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The Media Leader Staff
Wieden+Kennedy London will start work immediately on the account alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.
07 Dec 2017
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The Media Leader Staff
The YouTuber has over 16 million subscribers and more than 10 billion views of all his videos.
06 Dec 2017
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The Media Leader Staff
A new report from Brand Finance has estimated that the potential loss in value to the beverage industry if plain packaging was imposed by law would amount to $293 billion.
06 Dec 2017
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Ellen Hammett
On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.
06 Dec 2017
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Raymond Snoddy
As intriguing details about the billionaire octogenarian's latest cunning plan emerge, Raymond Snoddy examines the plot twists.
05 Dec 2017
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Jane Ostler
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
04 Dec 2017
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Rich Astley
New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast's Rich Astley.
04 Dec 2017
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The Media Leader Staff
CEO Susan Wojcicki said thousands more people will be employed to flag harmful videos and comments, taking the total workforce of moderators to around 10,000 people.
04 Dec 2017
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Dominic Mills
We have entered a complicated world where advertisers' media budgets are under intense scrutiny, writes Dominic Mills - and they better get used to it. Plus: the genius plan to hold Facebook to account.
04 Dec 2017
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John Moulding
Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.
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