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Results categorised as Digital
13 Dec 2017
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Raymond Snoddy
It's time to intensify debate about the full range of impacts social media is having on society, writes Raymond Snoddy.
13 Dec 2017
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The Media Leader Staff
In the first of two specials, a host of experts review what has been turbulent year for adland - and offer their predictions for 2018.
12 Dec 2017
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Ellen Hammett
A year-long study of nine consumer goods brands has shown that every £1 spent on display ads drives £1.94 in sales - with one brand seeing a £3.38 return.
11 Dec 2017
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Ellen Hammett
According to people in the advertising industry who wished to remain anonymous, YouTube could increase prices by as much as 20% for some of its top US channels.
11 Dec 2017
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Caroline Foster Kenny
Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands' Caroline Foster Kenny.
11 Dec 2017
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The Media Leader Staff
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
08 Dec 2017
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David Pidgeon
The challenger supermarket said it had been quick to ramp up its digital investments but was now "retrenching" following a sophisticated econometric analysis.
08 Dec 2017
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The Media Leader Staff
The decision follows an increase in demand for quality journalism after Trump's rise to power and Hollywood sexual harassment scandals.
07 Dec 2017
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The Media Leader Staff
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
07 Dec 2017
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Ellen Hammett
Tech businesses could soon be sending us packages via drones with things they think we need - before we realise we even need them.
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