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Results categorised as Digital
18 Apr 2018
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The Media Leader Staff
Rising costs and the ongoing uncertainty that exists over the future direction of the UK economy in a post-Brexit world have led to caution and belt-tightening.
16 Apr 2018
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Nick Welch
Is there a way to resolve conflicting needs and make the ecosystem a safer place? Nick Welch investigates.
16 Apr 2018
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The Media Leader Staff
The antithesis of 90s lads' mags, the aim of the new digital platform is to provide men in the UK with advice and inspiration making way for "the new masculinity".
12 Apr 2018
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John Lowery
Enough is enough. It's time to challenge the current mode of thinking, writes John Lowery.
12 Apr 2018
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Martyn Bentley
Sponsor content Measuring true frequency is very difficult, so what are the different approaches advertisers can take? AudienceProject's Martyn Bentley investigates.
11 Apr 2018
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The Media Leader Staff
Snap has this week hired Facebook's director of agency partnerships, Ed Couchman, as its new general manager for the UK - while promoting Claire Valoti.
11 Apr 2018
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Raymond Snoddy
The only tangible outcome of what was supposed to be a searing examination in Congress of Facebook was a 5% rise in the company's share price, laments Raymond Snoddy. At least the Lords are right on the money...
11 Apr 2018
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The Media Leader Staff
Facebook CEO Mark Zuckerberg has answered questions from US Senators this week about data privacy practices in the wake of the Cambridge Analytica scandal. Here, experts share their views on what this means for adland.
10 Apr 2018
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Chris Andrews
Despite its best intentions, ISBA’s focus on viewability may actually deepen the adtech swamp, writes Bountiful Cow's Chris Andrews.
09 Apr 2018
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Dominic Mills
Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.
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