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Results categorised as Digital
28 Aug 2018
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Dominic Mills
As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.
28 Aug 2018
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Michaela Jefferson
New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.
22 Aug 2018
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Raymond Snoddy
As Twitter's executives wring their hands about the meaning of 'dehumanising speech' and insist they want to be good citizens, the patience of governments and regulators seems to be running out, writes Raymond Snoddy.
22 Aug 2018
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Michaela Jefferson
A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.
22 Aug 2018
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The Media Leader Staff
In his new role, James Irvine will be responsible for realising the future ambitions of clients and advancing the business' talent in the areas of creative, data and technology.
22 Aug 2018
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The Media Leader Staff
The7stars' findings show how 67% of 18-34 year olds admitted to needing a ‘break’ from technology - a figure that increased to 71% within the younger age group of 18-24 year olds.
22 Aug 2018
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The Media Leader Staff
In his new role, Adam Guilfoyle is responsible for leading all new business activity, including the pitch process and prospecting.
21 Aug 2018
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Sebastian Schindler
Oh the irony. The true value of attention as a KPI for advertising is underestimated because our industry doesn't pay sufficient attention to its underlying potential, writes Sebastian Schindler.
21 Aug 2018
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The Media Leader Staff
It's the question everyone in adland is asking.
20 Aug 2018
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Michaela Jefferson
Social media is causing mental health problems in children and young people - but given advertisers fund the platforms, should they take a stance? Michaela Jefferson investigates
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