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Results categorised as Digital
11 Feb 2019
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Michaela Jefferson
Confused.com's chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.
11 Feb 2019
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Michaela Jefferson
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
08 Feb 2019
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Michaela Jefferson
Facebook is partnering with cinemas on an in-app ticket booking platform as part of its ongoing efforts to re-engage users with "meaningful social interactions".
08 Feb 2019
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Michaela Jefferson
As part of the deal, JCDecaux will provide Camden with new, digitised bus shelters across the borough.
08 Feb 2019
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David Pidgeon
Rajar's Q4 2018 report has painted a healthy picture of an evolving radio sector - here are the key take-outs, with views from industry experts.
07 Feb 2019
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The Media Leader Staff
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.3 million listeners, while KISSTORY is the most popular commercial digital-only station, with a weekly reach of 1.8 million listeners.
06 Feb 2019
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The Media Leader Staff
Launched in November, the campaign has already raised over £200,000 with Londoners making a record 9,156 referrals to StreetLink.
06 Feb 2019
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David Pidgeon
Wieser - dubbed Madison Avenue’s de facto chief economist - is a highly influential analyst covering marketing, media, advertising and technology.
05 Feb 2019
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Matt Hill
It is fundamental that advertisers now use a combination of broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Thinkbox’s Matt Hill.
04 Feb 2019
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Michaela Jefferson
The announcement follows reports that hundreds of thousands of pounds are currently being spent on Brexit-related, micro-targeted ads from both sides of the debate.
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