SEARCH
Results categorised as Digital
25 Feb 2019
|
Dominic Mills
Havas' preposterous 'meaningful brands' report has no real world meaning, writes Dominic Mills. Plus: an alternative view on why the competition regulator is investigating Global’s Exterion deal.
22 Feb 2019
|
Michaela Jefferson
YouTube is once again in hot water - this time over communities of paedophiles active on its platform. Why aren't more advertisers making a stand?
20 Feb 2019
|
Ruben Schreurs
With Amazon's ad services growing at pace, Facebook could be usurped within the next five years, writes Ruben Schreurs.
20 Feb 2019
|
Richard Madden
There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH's Richard Madden
20 Feb 2019
|
Raymond Snoddy
After the champagne corks have popped there is a far more important issue for the future of newspapers, writes Ray Snoddy.
19 Feb 2019
|
The Media Leader Staff
Wavemaker UK, Channel 4, BVA BDRC and Newsworks were amongst the winners of the fifth annual awards from Mediatel.
19 Feb 2019
|
The Media Leader Staff
In her new role, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform.
19 Feb 2019
|
Michaela Jefferson
VIOOH, an automated trading platform for the out of home (OOH) industry, has appointed Natalia Escribano as chief commercial officer to head up its sales team.
18 Feb 2019
|
Dominic Mills
There are metaphorical rooms where we store information about brands - and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst younger viewers is declining, where else could advertisers go?
14 Feb 2019
|
The Media Leader Staff
WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer