SEARCH
Results categorised as Digital
04 Apr 2019
|
Matt Hill
There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox's Matt Hill - and it really makes no sense.
04 Apr 2019
|
The Media Leader Staff
The 'audience measurement panel and data publication' and 'survey design and methodology' contracts will both begin in 2023 and run for an initial six year period.
04 Apr 2019
|
Michaela Jefferson
With the car now a very different mechanical beast than it was only a few years ago, automotive brands need to be sure that their advertising strategies keep up with the pace of change.
03 Apr 2019
|
Raymond Snoddy
We waited for one streaming service to come along and now they are queuing up, writes Raymond Snoddy. At what point do they simply start cancelling each other out?
03 Apr 2019
|
Michaela Jefferson
Dentsu Aegis Network has warned that falling consumer trust in digital services could have "significant implications" for brands, as 60% of UK consumers no longer trust businesses to protect their privacy.
03 Apr 2019
|
Ian Dowds
Further collaboration is the key to facilitate a viable cross-media, cross-platform and cross-device measurement proposition in the UK, writes Ian Dowds.
03 Apr 2019
|
Michaela Jefferson
STRAT7 claims to have combined three inter-connected streams of expertise: customer data and intelligence through ResearchBods; advanced enrichment and analytics through LiFE; and strategic interpretation through Bonamy Finch.
02 Apr 2019
|
John Reynolds
Bilmes enlightens men working in advertising on what to wear this year if they want to be ahead of the curve, while Metcalfe discusses the future of media agencies.
01 Apr 2019
|
Richard Shotton
Sponsor content: Marketing is blighted by the Cobra Effect - and the way we measure campaign effectiveness creates the risk of unintended consequences, writes Richard Shotton.
01 Apr 2019
|
David Pidgeon
Rather than measuring the popularity of a programme, daypart, or commercial break solely on the number of impacts and reach, MG OMD has added additional 'factors' such as context or social media reach.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer