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Results categorised as Digital
02 Jul 2019
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Nick Welch
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch.
28 Jun 2019
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David Pidgeon
Even excluding the technical feats of delivering gold-standard currencies - those things that underpin media planning and billions of pounds in trading - the politics that surround them can make your head spin.
28 Jun 2019
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Michaela Jefferson
Advertisers and agencies need to ditch the idea of data-driven marketing and instead focus on data-inspired creativity, the global CSO of MullenLowe Open said this week.
27 Jun 2019
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David Pidgeon
Advertisers and agencies are seeking to fill a "gap in the market" that current JIC services have not been able to cover, raising questions over the future of audience measurement in the UK and beyond.
26 Jun 2019
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Raymond Snoddy
Raymond Snoddy examines Nick Clegg's PR démarche as he pleads for mild regulation.
26 Jun 2019
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Michaela Jefferson
The Ozone Project, a new joint digital ad sales house for publishers, has partnered with independent ad exchange network OpenX to help increase monetisation for publisher's digital ad inventory.
24 Jun 2019
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Julia Smith
Impact's Julia Smith asked female bosses to give their thoughts on diversity and whether they saw it in action at Cannes Lions 2019. This is what they said.
24 Jun 2019
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Tracey Follows
Away from the incomprehensible chatter of the panel discussions, Jury President Tracey Follows witnessed brands moving conceptual ideas into genuinely purposeful activity for people in the real world.
21 Jun 2019
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Andy McDonald
Over the next five years broadcasters will lose share of ad-supported video-on-demand (AVOD) revenue as the global digital players continue to make gains, according to Ovum.
20 Jun 2019
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John Reynolds
Host John Reynolds speaks with Russ Shaw, co-founder of Tech London Advocates, and Geraint Lloyd-Taylor, partner, Lewis Silkin's Advertising & Marketing team.
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