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Results categorised as Digital
26 Aug 2020
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Simon Redlich
Partner content: ABC's Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020.
25 Aug 2020
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Stuart Johnston
It's time for brands to capitalise on the retail media opportunity, writes Zenith's Stuart Johnston
07 Aug 2020
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The Media Leader Staff
Partner content: Ollie Deane, director of commercial outdoor at Global shares his positivity for the future of OOH and explains the future of audio and OOH as an integrated offer
29 Jul 2020
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Raymond Snoddy
Facebook, Google, Apple and Amazon are to appear together for the first time in front of Congress. They’ve got a lot of explaining to do, writes Ray Snoddy
27 Jul 2020
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Michaela Jefferson
According to Zenith's latest adspend forecasts, digital advertising is to claim a 51% share of total global advertising expenditure this year.
24 Jul 2020
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Mike Fletcher
Snapchat’s 238 million users opened the app an average of 30 times a day during the global lockdown and increased their watch time of Shows by 45% year-on-year.
23 Jul 2020
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Helen Miall
As the UK lockdown begins to lift, Helen Miall calls on the world's advertising brains to reconsider how they use outdoor
15 Jul 2020
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Nick Manning
As we approach the fourth anniversary of the ANA’s prescribed solutions to media transparency, Nick Manning looks at how things have changed.
13 Jul 2020
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The Media Leader Staff
Partner content: We talked to Craig Tuck, Chief Revenue Officer of The Ozone Project, to find out how the premium publisher alliance has been navigating these past few months.
10 Jul 2020
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Jason White
Partner content: LiveRamp's Jason White explores how publishers can develop a first-party authentication strategy that will deliver value for consumers, publishers and marketers alike.
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