SEARCH
Results categorised as Digital
02 Jun 2021
|
Omar Oakes
Barb is in the "final planning stages for the launch of audience figures for streaming and video-sharing platforms.
01 Jun 2021
|
Omar Oakes
The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites
27 May 2021
|
Omar Oakes
Dentsu is arguing for “attention” as a more reliable predictor of a how successful an online campaign will be
26 May 2021
|
Omar Oakes
TikTok’s child safety chief insists the entertainment app is learning from past mistakes of tech giants as a new law tackling online harms is drafted in the UK
25 May 2021
|
Steve Taylor
Consumers don't like ad-tracking because they see someone else telling them what they're interested in, warns VCCP Media's Steve Taylor
20 May 2021
|
Richard Marks
With the advent of UKOM Ipsos iris, Richard Marks looks at the precedents for handling a change in measurement
07 Apr 2021
|
Joel Livesey
Joel Livesey, senior director of inventory and partnerships at The Trade Desk, explains why the combination of mobile and programmatic out of home could be golden for advertisers.
06 Apr 2021
|
Mihir Haria-Shah
Mihir Haria-Shah, head of broadcast at media agency Anything Is Possible, reflects on the lessons we can learn from digital advertising's past to make for a brighter future in the world of TV
09 Mar 2021
|
The Media Leader Staff
GroupM has partnered with sell-side platform Pubmatic to better deliver media transparency and innovation in digital advertising.
09 Mar 2021
|
Mary Keane-Dawson
Mary Keane-Dawson, group CEO of influencer agency TAKUMI, explains why there is such a buzz around one of the newest social media platforms and the potential opportunities for brands to get involved.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer