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Results categorised as Digital
13 Aug 2021
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The Media Leader Staff
The "Nationwide Local Voices" feature is being piloted in Bristol and developed by its media agency, WPP's Wavemaker.
09 Aug 2021
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Omar Oakes
Wavemaker has hit upon its own system of scoring brands as a way of opening doors to new-business opportunities
05 Aug 2021
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Karen Nelson-Field
Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf
03 Aug 2021
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Brittany Paril
Ad fraud on digital audio is following a similar path to the the early Wild West days of connected TV. In some cases, it's actually worse
02 Aug 2021
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Niki Grant
It may seem harmless or even enterprising, but 'making do' by giving digital tasks to offline media people is fraught with danger
29 Jul 2021
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The Media Leader Staff
Upfluence helps companies quickly sort through millions of influencer profiles to find top performers
26 Jul 2021
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Jacqueline Junke
Netflix subscriber growth may be slowing in the UK but there are two key reasons why consumers are staying loyal to the streaming platform, writes the UK Market Lead at Appinio
12 Jul 2021
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Omar Oakes
Hewat has been charged with helping to scale Pinterest’s growing advertising business in the UK
08 Jul 2021
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Mike Fletcher
The first metric to be tested will be a Cost Per Completed View - a guarantee that clients will only pay for video ads viewed in full
08 Jul 2021
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Karen Nelson-Field
Globally renowned media science researcher and media innovation professor Karen Nelson-Field introduces her new column
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