SEARCH
Results categorised as Digital
28 Apr 2022
|
Jack Benjamin
Snapchat unveiled a slew of new augmented reality features at their 2022 Partner Summit
28 Apr 2022
|
Omar Oakes
The partnership and integration is meant to enable advertisers to activate first-party data in a "privacy-centric" way.
28 Apr 2022
|
Jon Waite
Thee value of audio, relevance, and experience is key in the complex journey to understanding attention.
27 Apr 2022
|
Bianca Barratt
Gen Z are just as interested in quality news as their elders. They just consume it in a different way.
26 Apr 2022
|
Jack Benjamin
Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?
26 Apr 2022
|
Niki Grant
In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.
26 Apr 2022
|
Jack Benjamin
The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.
26 Apr 2022
|
Karen Nelson-Field
The implications patterns are striking to both brands and those intending to integrate attention as a key metric of ROI.
26 Apr 2022
|
Ella Sagar
Digital adspend in 2021 was up 41% year-on-year to £23.5bn, latest IAB UK figures show.
25 Apr 2022
|
Omar Oakes
Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer