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Results categorised as Digital
15 Aug 2024
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The Media Leader Staff
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
14 Aug 2024
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Maria Iu
The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.
12 Aug 2024
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Richard Kirk
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
08 Aug 2024
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Aaron Peterson
As it turns out, a lot - enabling hate speech has consequences
08 Aug 2024
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Jack Benjamin
Jack Benjamin and Omar Oakes discuss major stories, including the verdict in Google's US antitrust case and how social media companies have been implicated in the spread of far-right violence across the UK.
08 Aug 2024
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Bob Wootton
The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry's themes and concerns.
07 Aug 2024
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Jack Benjamin
Analysis: Google was found to be a monopolist. What does it mean for the future of search?
06 Aug 2024
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Wander Bruijel
When marketers focus on short-term revenue-harvesting, it causes them to take their eye off the ball when it comes to driving longer-term business success.
05 Aug 2024
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Jack Benjamin
ECOzone for Publishers is aligned with GARM's Suitability Framework and will give publishers a view of carbon generated by activations through Ozone.
05 Aug 2024
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The Media Leader Staff
Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what's next.
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