SEARCH
Results categorised as Agencies
15 Dec 2022
|
Bhavin Balvantrai
Budgets for research and experimentation in emerging platforms might now face the chop, warns Omnicom Media Group's chief market analyst.
15 Dec 2022
|
Jack Benjamin
Thinkbox, the marketing body for TV advertising, is back on TV with its seventh advertising campaign and second from creative agency Mother London.
13 Dec 2022
|
The Media Leader Staff
The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.
13 Dec 2022
|
Ella Sagar
Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.
13 Dec 2022
|
Deidre MacNair
In the lead-up to the Festive Season, it’s inevitable that many of us will look back on the past year and compare our lives today with the challenging and anxiety-inducing lockdown events of a year ago.
13 Dec 2022
|
Sabrina Clarke
Measure, don't market, for two years unless you have demonstrable results. This is precisely what John Lewis did with 'The Beginner'.
08 Dec 2022
|
Billy Ryan
Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars' head of analytics.
08 Dec 2022
|
Richard Kirk
Strategy Leaders: The relationship between reach and business results has eroded dramatically. We've found 'Right Reach' is a better predictor of success in a fragmented media system, says Zenith's strategy chief.
07 Dec 2022
|
Jack Benjamin
In brief: Wieser will be succeeded by Kate Scott-Dawkins when he departs GroupM in January.
06 Dec 2022
|
Omar Oakes
EssenceMediacom's global chief operating officer Josh Krichefski has been nominated as the IPA's president-elect.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer